Special Report For Independent Opticians Reveals How My Practice Achieves An Average Dispense Value Of £750 – Over 5 Times The Industry Average – And How You Can Maximize Your Dispense Values By Taking The Same Steps
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Business is tough in this economy.
Every day at lunchtime I stroll down King Street and the sheer number of empty units and businesses that have closed down is enough to put me off my Ploughman’s cheese sandwich.
I strongly believe in supporting local independent businesses. After all, don’t they care more? Aren’t they more passionate and more knowledgeable than the chains? Don’t they value me more and give me better service? Maybe…
I believe independent businesses are ideally placed to deliver better service and a better experience to customers. But just being nice isn’t enough. We actually have to do something that creates value for the customer. It could be having the best stock and ranges of products. It could be having the most knowledgeable and helpful staff. It could be the best advice that is individually tailored to you. And the good independent businesses do all of this and more.
I’m Conor Heaney. I’m a practicing optometrist and director of Jones And Co. Styling Opticians – where we have refined a unique approach to an optical practice. My expertise is in growing optical practices through differentiation. I’m passionate about helping independent opticians thrive.
That’s why I’ve written a special report for independent opticians revealing how my practice achieves an average dispense value of £750 – over 5 times the industry average – and how you can maximize your dispense values by taking the same steps.