Gold Member Application

Dear Independent Practice Owner,

Congratulations on taking the first step to operating a more profitable and stress-free practice!

Please read this entire application, fill out all the fields and be sure to read the FAQ section, so that you are familiar with how the Optical Success Academy program works.

With your Gold Membership you receive:

The Roadmap To Success Toolkit which includes all of the following:

Roadmap To Success MANUAL with In-Depth Practice Analysis Survey

Roadmap To Success DVDs and Webinar

Quick Start Guide – 5 Audio CDs and MP3s

3 Months of Conor Heaney’s “Look Over My Shoulder” Newsletter

With the most up-to-date insights and strategies from his world-class practice with a £800 average dispense value (delivered to your home or practice address)

3 Months of OSA’s Masterclass Calls

A monthly group tele coaching call with Conor Heaney and top-performing independent practices. (with MP3 recordings and CD and transcript mailed to your home or practice address)

3 Months of Staff Training Calls

Group coaching call for your staff, giving them access to my practice’s staff so they can follow in their footsteps. This monthly call and MP3 will help you get the very best out of your team.

3 Months Free Access to the OSA Membership site

A huge archive of training resources, special reports, newsletters, marketing templates, PDFs and tools to help you take your business to the next level.

3 Months of the Ride Along Marketing Program

OSA members get to receive the latest marketing examples from my £1 Million+ practice with £800 average dispense value. “Done for you” marketing pieces that you can use to increase eyewear sales and attract more patients.

How The Program Works

1. Fill out your information and answer the application questions in the form below.

2. Enter your payment details and complete your order on the next screen.

3. Please allow 1 - 5 days for your application to be processed and approved.

How Much Does The Program Cost?

The Optical Success Academy Roadmap To Success Toolkit is just 3 payments of £248 +VAT (Each payment will be 30 days apart).

With the purchase of the Roadmap To Success Toolkit you also receive 3 months free trial membership as a Gold Member in Optical Success Academy. The Gold membership includes access to the membership site, our monthly ‘Look Over My Shoulder’ newsletter, and monthly group coaching calls. This will be set up as a free 3-month period. At the end of 3 months, your Gold Membership will continue with a monthly investment of £248 +VAT. But if you decide not to continue with the Gold Membership it’s easy to cancel by emailing or calling us. There is no contract and you are not tied in. You can cancel your monthly membership at any time. After your free trial period, Optical Success Academy Gold, Diamond and Titanium membership fees are non-refundable.


If you are unhappy with your purchase for ANY reason, simply return the manuals, CDs and materials within 365 days of purchase date and we will refund 100% of your money. No questions asked.

The guarantee completely covers your initial investment in the Optical Success Academy system. Ongoing monthly membership is not part of this guarantee.

Frequently Asked Questions:

1. As a Gold Member, will I be able to ask you questions as the course goes on?

Yes. Each month you can dial in for the OSA monthly masterclass call and ask a question in the Q&A portion of the call. In addition, you can submit a question by email for me to answer on the call. You will also receive a recording and transcript of the monthly masterclass call.

2. What results can I expect as a member of this program?

After 12 months you should have accomplished the following:

  • Increased your monthly turnover through increased eyewear sales
  • Be working less IN your practice
  • Have happier patients and many compelling 5-star Google reviews
  • Improved conversion rates and better retention of your existing patients
  • Have less stress
  • Have more motivated staff who are performing at a higher level than ever before
  • Be better at managing your own time
  • Have increased your average eyewear sale by an additional £100 to £200
  • And much, much more. This is just a short list that is easy to accomplish.

3. How fast should this happen for me?

The results you see with anything new you do in your practice will be in direct proportion to how much energy you devote to it. With that said, there is no other program available that you have a better chance of success with because I am a busy practice owner myself, and I have designed the OSA program to deliver results with minimal investment of your time.

OSA will give you a huge shortcut to getting your practice to the level you want it to be at. The main thing is that you work as hard as you can to get these systems going in your practice. Just pace yourself and strive for steady growth and improvement each month.