Marketing For Independent Opticians
Optical Success Academy brings you a new model of marketing strategies and business growth strategies that has been helping independent opticians achieve record growth since 2014.
OSA is the only coaching and marketing organisation for independent opticians where you get to ‘look over the shoulder’ and see real-world proof and results of these strategies in action. Conor Heaney, founder of OSA is a practicing optometrist, running a unique and successful independent opticians in the UK with an £800 average dispense value, £1Million+ turnover, while only working in the practice two days a week.
James Michael P&A Eyecare Crieff, Scotland
We have made more progress in the 8 months since joining OSA than the previous 3 years combined... Turnover is up by £70,000 in our first year, we’re attracting more new clients than ever before, and our average dispense value is up from £180 to £310.
Join our members in the UK, Ireland, United States, France, Belgium and Australia who are learning the secrets to operate their business with the NEW model for success for independent opticians.
TAKE THE FIRST STEP AND REQUEST THE FREE REPORT HERE


Henrik Lindberg, founder of Lindberg speaking to OSA members at the 2017 conference in Manchester
What’s Different About
Optical Success Academy?
Conor Heaney is an optometrist and owner of Jones And Co. Styling Opticians in Manchester. Since 2009 he has grown his practice from £390,000 to over £1 Million in annual turnover while simultaneously reducing his days to only being in practice two days a week. Today his single practice and small team achieve a £1 Million+ turnover (and growing) and an average dispense value of £800.
For the past three years Conor has been working with over 70 independent practice owners helping them to take their business to new highs by following the exact same marketing strategies he uses in his own independent opticians practice.
Join OSA members who are learning the secrets to building a better business that meets their financial and lifestyle needs.

We have made more progress in the 8 months since joining OSA than the previous 3 years combined... Turnover is up by £70,000 in our first year, we’re attracting more new clients than ever before, and our average dispense value is up from £180 to £310.
We have had continuous record months since joining 6 months ago. Average dispense value in our Poynton practice has gone from £374 to £486. An increase of 10%. In our Handforth practice, average dispense value has gone from £135 to £224 – an increase of 65%.
Today our average dispense value has gone from £109 to £299 and turnover is up over 59%. My team are now motivated and enjoyable to work with! I have gone from 6 days to 4.5 days a week (most weeks) while the practice continues to have record days and record months
In March and April our turnover was double what it was the previous year. Our best dispense value is now £1,400 which would have been unheard of 12 months ago. And to top it off we now have a steady flow of 5 star google reviews! It is hard work but it works. I also have a far happier team and I have fallen back in love with my practice because I no longer feel that it is trying to drown me.



