Gold Member Application

Dear Independent Practice Owner,

Congratulations on taking the first step to operating a more profitable and stress-free practice!

Please read this entire application, fill out all the fields and be sure to read the FAQ section, so that you are familiar with how the Optical Success Academy program works.

With your Gold Membership you receive:

The Roadmap To Success Toolkit which includes all of the following:

Roadmap To Success MANUAL with In-Depth Practice Analysis Survey

Roadmap To Success DVDs and Webinar

Quick Start Guide – 5 Audio CDs and MP3s

3 Months of Conor Heaney’s “Look Over My Shoulder” Newsletter

With the most up-to-date insights and strategies from his world-class practice with a £800 average dispense value (delivered to your home or practice address)

3 Months of OSA’s Masterclass Calls

A monthly group tele coaching call with Conor Heaney and top-performing independent practices. (with MP3 recordings and CD and transcript mailed to your home or practice address)

3 Months of Staff Training Calls

Group coaching call for your staff, giving them access to my practice’s staff so they can follow in their footsteps. This monthly call and MP3 will help you get the very best out of your team.

3 Months Free Access to the OSA Membership site

A huge archive of training resources, special reports, newsletters, marketing templates, PDFs and tools to help you take your business to the next level.

3 Months of the Ride Along Marketing Program

OSA members get to receive the latest marketing examples from my £1 Million+ practice with £800 average dispense value. “Done for you” marketing pieces that you can use to increase eyewear sales and attract more patients.

How The Program Works

1. Fill out your information and answer the application questions in the form below.

2. Enter your payment details and complete your order on the next screen.

3. Please allow 1 – 5 days for your application to be processed and approved.

How Much Does The Program Cost?

The Optical Success Academy Roadmap To Success Toolkit is just 3 payments of £248 +VAT (Each payment will be 30 days apart).

With the purchase of the Roadmap To Success Toolkit you also receive 3 months free trial membership as a Gold Member in Optical Success Academy. The Gold membership includes access to the membership site, our monthly ‘Look Over My Shoulder’ newsletter, and monthly group coaching calls. This will be set up as a free 3-month period. At the end of 3 months, your Gold Membership will continue with a monthly investment of £248 +VAT. But if you decide not to continue with the Gold Membership it’s easy to cancel by emailing or calling us. There is no contract and you are not tied in. You can cancel your monthly membership at any time. After your free trial period, Optical Success Academy Gold, Diamond and Titanium membership fees are non-refundable.


If you are unhappy with your purchase for ANY reason, simply return the manuals, CDs and materials within 365 days of purchase date and we will refund 100% of your money. No questions asked.

The guarantee completely covers your initial investment in the Optical Success Academy system. Ongoing monthly membership is not part of this guarantee.

Frequently Asked Questions:

1. As a Gold Member, will I be able to ask you questions as the course goes on?

Yes. Each month you can dial in for the OSA monthly masterclass call and ask a question in the Q&A portion of the call. In addition, you can submit a question by email for me to answer on the call. You will also receive a recording and transcript of the monthly masterclass call.

2. What results can I expect as a member of this program?

After 12 months you should have accomplished the following:

  • Increased your monthly turnover through increased eyewear sales
  • Be working less IN your practice
  • Have happier patients and many compelling 5-star Google reviews
  • Improved conversion rates and better retention of your existing patients
  • Have less stress
  • Have more motivated staff who are performing at a higher level than ever before
  • Be better at managing your own time
  • Have increased your average eyewear sale by an additional £100 to £200
  • And much, much more. This is just a short list that is easy to accomplish.

3. How fast should this happen for me?

The results you see with anything new you do in your practice will be in direct proportion to how much energy you devote to it. With that said, there is no other program available that you have a better chance of success with because I am a busy practice owner myself, and I have designed the OSA program to deliver results with minimal investment of your time.

OSA will give you a huge shortcut to getting your practice to the level you want it to be at. The main thing is that you work as hard as you can to get these systems going in your practice. Just pace yourself and strive for steady growth and improvement each month.

Optical Success Academy SUCCESS STORIES!

Deepak Oberai – Optometrist & Practice Owner, Albert Road Opticians, Cheshire

“During OSA we’ve had significant growth over the last couple years. In 2015, we grew around 35% and we’re on track to achieve 20% growth this year, if not more. The specific OSA strategies that we’ve used have been very successful. Average dispense value before OSA was around £240 and we’ve increased that to over £480.”


35% Growth. Increased Average Dispense Value from £240 to over £480.

Rachel Murray – Optometrist & Practice Owner, Rachel Murray Eyecare, Sligo

“I have been in Optical Success Academy for 18 months now, and my practice has grown and evolved dramatically with Conor’s advice. It has not just led to more money in the till but is constantly moving the business forward and allowing me to have a better lifestyle.”


41% Growth in 2016. Increased Average Dispense Value from £200 to £520.

Dan Sanders – Optometrist & Practice Owner, Perspective Optometrists

“OSA been a real breath of fresh air. Before, we were doing well, but I was feeling trapped by the volumes. Now, I’m having more time off with the family, but also being much more productive, which has shown real growth in the practice. We thought we had got to where we could get to but we’ve now tapped a lot more potential. It’s really making it exciting again.”


Increased Turnover by over £200,000 in two years. Reduced days in practice to 4 days a week.

Helen Corson – Optometrist Practice Owner, SW&C Jackson Opticians, Nantwich

“Despite all my efforts my practice was shrinking rather than building. Our patients seemed to like us but also seemed reluctant to spend on new spectacles. I received one of Conor’s letters and after procrastinating for a few months I eventually signed up for a 3 month trial fully anticipating asking for my money back! I listened to lots of masterclass calls and gradually started trying some of the strategies in my practice and I’m glad I did. This year sales are up by 50%! In March and April our turnover was double what it was the previous year. Our best dispense value is now £1,400 which would have been unheard of 12 months ago. And to top it off we now have a steady flow of 5 star google reviews! It is hard work but it works. I also have a far happier team and I have fallen back in love with my practice because I no longer feel that it is trying to drown me. Being part of Optical Success Academy and following Conor’s advice has helped me to rescue my practice and have more time with my family.”


Sales up by 50%. Best dispense value is now £1,400. Reduced time in the practice.

Jan Neville – Dispensing Optician Practice Owner, J Neville Opticians, Whittlesey

“Since joining OSA my practice’s turnover has increased by £104,624. OSA works! In my case I have tailored Conor’s principles to suit my needs, my practice and my situation. I feel that any independent can do the same. I have tailored Conor’s principles to suit my needs, my practice and my situation.”


Practice turnover has increased by £104,624.

Jonathan & Nick Fox – Optometrist Practice Owners, Fox Optometrists, Handforth & Poynton

“We have had continuous record months since joining 6 months ago. Average dispense value in our Poynton practice has gone from £374 to £486. An increase of 10%. In our Handforth practice, average dispense value has gone from £135 to £224 – an increase of 65%. Turnover is up by 42% in one practice and up by 59% in the other practice! We still have lots to do but our mindset has completely changed!”


Average Dispense Value increased by 10% in one practice and 65% in second. Turnover up 42% and 59% respectively.

Shockat Patel – Optometrist Practice Owner, Sask Optics, Leicester & Peterborough

“I was working 6 days and week and trying to be all things to all men and running just to stand still. My initial thought was that OSA was not for my type of practice. But I needed to do something to set my practice apart from all the others around me so I somewhat fearfully joined OSA. Today our average dispense value has gone from £109 to £299 and turnover is up over 59%. My team are now motivated and enjoyable to work with! I have gone from 6 days to 4.5 days a week (most weeks) while the practice continues to have record days and record months.”


Increased Average Dispense Value from £109 to £299. Turnover is up by 59%.

James Michael – Dispensing Optician Practice Owner, P&A Eyecare, Crieff

“The trigger for joining OSA was reading an article that Conor had written about his first experiences of paying suppliers. Getting to the end of the month, checking the statements and then deciding who to pay first because there isn’t enough money to pay everyone. This was the exact situation I was in and I knew there had to be a better way. Having read Conor’s article I decided to take a leap of faith and sign up to Optical Success Academy and thus began our journey to success. By implementing Conor’s advice and jumping in at the deep end we have seen really positive changes. Our clients are happier and our bank balance is healthier. Turnover is up by £70,000 in our first year, we’re attracting more new clients than ever before, and our average dispense value is up from £180 to £310.”


Turnover is up by £70,000. Increased Average Dispense Value from £180 to £310. Attracting more new clients.

Steve Bainbridge – Optometrist Practice Owner, Bainbridge Optometrists, Redditch

“After running the practice for 10 years it had hit a plateau. We were skeptical about joining OSA but didn’t want to just keep doing the same things and getting the same results. With no starting capital for improvement our results have been great. Turnover is up by over £127,000 since joining OSA in 2017.”


Turnover is up by over £127,000 since joining OSA in 2017.